Thursday, August 16, 2012

More Evidence of Apple Sales Slowdown

This article from Silicon Valley News is about the Chinese smartphone market which is set to exceed the USA this year in growing evidence of China growth. It indicates that Apple will have little presence in China.



SHANGHAI -- In China's booming smartphone market, which is set this year to overtake the United States as the world's largest, a host of little-known local firms are primed with cheap phones to squeeze market share from Cupertino tech giant Apple's (AAPL) iPhone.

In the latest local challenge to the iPhone, Xiaomi Technology on Thursday launches the successor to its popular MiOne smartphone, which is expected to have top-end specifications exceeding those of the iPhone 4S -- at about half the price.

While iPhone sales will increase in China, Apple's market share may stagnate or even dip as the market's changing demographics mean the iPhone flourishes in just a handful of wealthy Chinese cities, analysts said.

"The sweet spot of affordability in China is $130-$240," said Michael Clendenin, managing director of Shanghai-based consultancy RedTech Advisors. "The 'Lao Bai Xing,' or man on the street, is going to go for these mid-tier phones."

Industry researcher IDC estimates that in China last year, smartphones costing less than $200 made up 40 percent of shipments, while devices costing $700 and more accounted for 11 percent of the market.

Apple releases a single iPhone model a year at a price -- around $800 -- equivalent to about two months pay for an urban Chinese

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