For both companies this is the first time ever they have paid dividends. Both companies also intiated huge share buy backs. The dividend payment have started (as did Apple) because a huge number of large mutual funds only buy dividend stocks, and companies are realising by offering a dividend their shares can now be included in both ETF's and Funds that buy. This can over time have a big impact on prices, as the large funds tend to buy a percentage of each stock they identify as paying good dividends.
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