Saturday, December 28, 2013

Sell Facebook

I have never been an admirer of this service, like most of us I use it because its there. But I know that billions have been invested by large companies trying to use it to gain value. Yet a recent study by the EU show that the key audience these companies are trying to reach no longer use Facebook. Yes they have an account but only use it to talk to older relatives, all their real interactions is elsewehere.  In fact the study noted 16-18 year olds are a bit embarassed to admit they have such an account as its no longer cool at all!

Maybe its time to sell Facebook which was over valued at IPO price of $38 and now looks sickly.

The Global Social Media Impact Study, which was funded by the European Union, observed 16- to 18-year-olds in eight countries for 15 months and found that Facebook use was in freefall. Instead, young people are turning to simpler services like Twitter, Instagram, Snapchat and WhatsApp

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